Establishing Repeat Customers for Screen Printing and Embroidery Services

When it comes to running a successful Indianapolis T-shirt printing company, it’s the little things that often make all the difference. There is a very fine line between mediocrity and excellence. I’ve been an entrepreneur my whole adult life and well over 30 years of experience has taught me some very valuable lessons, one of them being that it’s much harder to establish a successful business that it is to maintain one. The first time you meet someone that you never dealt with before you not only have to sell them on your ability to do an excellent job on their custom screen printing requirements, but you also have to sell them on yourself.

Our Indianapolis digital T-shirt printing company lives and dies on the repeat order. The second time around it’s as simple as just answering your phone because they know you and you and they already have a history and their confidence in you has already been established as well as they are sure of your ability to produce their finished product with excellence and on time has already been established. It’s just a matter of saying, hey Bob, how you been? All we really need is the style number and the quantities with the sizes. Your custom logo is already on file so there is no need to establish it over again. Another huge aspect that you should take into consideration before trying to make a final decision on which Indianapolis screen printing and custom embroidery company you are going to entrust to process your order. Is there a live human being actually answer the phone when you tried to call them or were you forced to leave a voicemail?

More and more custom embroidery providers are trying to remove the human element out of the customer service equation. We believe that that is a huge mistake! We make a strong effort to be available to take your call as we believe there is so much to be gained by audible communication and not just going the route of shooting emails back and forth. For example, in the event that we have a situation where their potential order is time sensitive, a message can sit in someone’s inbox for hours or even days before it is even retrieved and looked at, especially if the message happens to come in on a Friday evening and the shop was closed for the weekend. That’s 2 to 3 days that were wasted.

Processing a custom tee shirt order is not magic. You do not just wave a wand and they appear. It takes time. There is a protocol of checks and balances that need to be applied and followed to the letter in order to make sure that your tee shirts are going to be ready on time when you need them, and there are no bad surprises when you go to open up a box of completed product. That is a very bad time to ask you if you like them or not?

It’s our mission to make sure that you are going to be well satisfied once the job is completed. We’ve always felt and taken the approach that if we do everything correctly, then that’s all we can do and the repeat orders along with the good referrals will take care of themselves.

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