Investing In Specialty T’s

August 17, 2015

For the majority of decorators, the basic white 100% cotton tee is the meat and potatoes of their business. It may be the lion share of it. However, because of the trends nowadays, we must consider investing in specialty tees for our company.

With special washes, finished and extra process, trendy apparel doesn’t come without a price. Although specialty t-shirts are becoming more competitive, the price of the shirt itself is double the price of a basic tee a lot of the times. The pricing will be and is higher for these types of shirts because of their style and because of what they’re made of. Because of the higher price tag, some may be hesitant to have a full assortment of specialty shirts in inventory. It is suggested that you work with a vendor that will allow you to order without minimums, and to purchase only what’s needed as it’s needed. Many vendors, especially with those that you have established business, will send you samples at a reduced price and shipping rate.

Regardless of whether a shop orders bulk or one order at a time, it is a good investment to have and sell specialty t-shirts. Up-selling from a basic cotton tee to a trendy alternative, increasing your bottomline – the profit of any particular job. Depending on the customer, often times you can convince him or her to go with a specialty T. Specialty T-shirts are anything to deviates from the basic cotton tee. It could be a more stylish shirt with a different hemline. Or maybe it could be a shirt made from different materials, such as triblends.

Whether your customer is looking for fashion-forward tees because of style or fashion-forward tees because of softer materials, we have them available. Give us a call if you are in the Indianapolis area for a free quote on all your custom screenprinting and custom embroidery requirements. Whether you need 24 shirts or 200 shirts, we will give you a fair, competitive price.