When it comes to trying to set yourself apart from all the others and making a name for yourself in the Indianapolis screen printing industries, you have to be very creative. There is often a very fine line that separates a company from going nowhere and trying to set a standard for everyone else to try and measure up to when being the leader. There is a lot of competition out there and it’s all about finding a way to get an edge. One of the keys to doing this is to recognize your limitations. Another very important component is to recognize what you are very good at. My strengths were always marketing. That being said, I was never very good it book keeping or even production.
When I was a young man first starting out in the T-shirt printing business, I quickly learned that there were only so many hours in a day and I had a limited amount of energy. I couldn’t be two places at once and had a hard time multitasking. I soon learned that putting the right people in key places and learning how to delegate authority was the only way to make our Indianapolis T-shirt printing company grow. I surrounded myself with an amazing network of individuals who were phenomenal and assigned them to where their talents could best serve our interest. After doing that, I quickly learned that we could accomplish so much more collectively than myself working as an individual ever could. I would just tell them what to do and let them go about their business without making the mistake of trying to micromanage. I am convinced that no matter how good you are at production, the most important aspect of any new as well as established custom embroidery company is going to be your ability to sell.
In order to set yourself apart from the rest of the crowd, you’re going to have to create a confidence to your perspective buyer that you are not only going to give them a fantastic finished product, but you’re have to give them the best overall value.
It is much more difficult to try to establish a very successful digital T-shirt printing company than it is to just try and maintain one. Fortunately, I have chosen a career that gets a lot of orders from repeat customers. The same individual or organization who placed an order three or four months ago is going to need more due to the season changing. It is going to change over from short sleeve apparel to long sleeve garments, such as jackets and various outerwear. It is a much easier sell to convince a repeat customer to do business again and again than it is to establish their confidence initially. This is why they called you back in the first place. They are already certain of your ability to do a good job.