Making the Sale

March 7, 2016

I have had the pleasure of working with lots of young salespeople trying to break into the custom screen printing industry. Many of them have had great potential, but more than not, they lacked definitive direction. I am a big believer that you need to do your part as far as putting in an honest effort in working as hard as you potentially can, but although a good work ethic is very honorable, it doesn’t pay the bills. At the end of the month when you’re landlord comes knocking on your door, all he wants is the rent paid on time. He does not care one bit how hard you applied yourself.

That brings me to the point that I’m trying to make which is that there is no substitute for good direction. It doesn’t matter how fast you can run North when you should be running South. I’ve been to many sales seminars which teach individuals what to say, but what they seem to forget is the advantages of just being a great listener. More than not, most people would rather talk about themselves and listen to you talk about whatever it is that you have to say. This doesn’t mean that you should keep your mouth shut for the entire interview, but it simply means that if you’re trying to win over the guy sitting across the desk, then you should listen intently to what he has to say.

Your best sales people sell very softly leading as well as initiating the right questions. For example, have you called other Indianapolis T-shirt printing companies yet or are we the first? If you’re just starting out getting your quotes then we would recommend that you call not just us, but 2 to 3 others in order to get a few competitive quotes. Just do a search for Indianapolis digital T-shirt printing companies and see who pops up. After all, how would you be certain that you’re going to get the best possible deal that you can if you don’t have anything else to compare it to? If we happen to be the best overall value then we would recommend you give us a try. But if we are not the one, we appreciate the fact that we were even considered. Although we might not be working together on this particular project, we would definitely want to be considered for future screen printing applications as well as custom embroidery that you might be needing in the future.

It’s our mission that you’re going to be as comfortable as well as satisfied after all this runs its course as we are having been the ones to provide this service for you. We consider that to be simply good business and if we do our job correctly, then we will be working together when these projects come up in the future for many years to come. So please remember us the next time you’re in the market for Indianapolis screen printing, digital T-shirt printing as well as a custom embroidery company.