How to start a printing business

I have always been of the opinion that the most important component to any successful Indianapolis T-shirt printing company is the ability to sell it. Over the past five or 10 years, I have noticed a significant increase in the amount of brand new Indianapolis screen printing companies. I have also noticed that many of them do not last very long. They are here today and gone tomorrow. There is undeniably a huge market for this because all you have to do is walk down the street and look at people walking down the street and see that they are wearing custom t-shirts and caps. The majority of them are wearing something with a custom embroidery or a screen printing application. I realize that from the perspective of someone that doesn’t have any experience in this field that it looks easy. That being said, there’s a lot to it.

I have always been one to think that in order to do our job properly you need to have the right tools, especially if you’re going to work with them every day. You don’t have to go out and buy a brand-new state-of-the-art equipment at least not until you have clientele to keep that machinery running constantly. These items are extremely expensive. Take a digital T-shirt printing machine for example. These things can be up to $15,000 and that’s only for a one unit at a time application. I can remember when I was just starting out . I started my business in my garage. This gave me the advantage of not having the traditional overhead that most start up companies incur. I also started with a used four-color press that I got for a fraction of the cost that a new one would’ve been. Keep in mind that you can only get so much production out of the manual press compared to an automated one. However, when you’re just starting out, you really don’t have clientele established yet at that point. so who needs a machine that can output over 400 T-shirts an hour anyway? A lot of people who try to break into this industry don’t realize that there is a huge learning curve. There is a lot more to putting out a superior product than just owning a fancy equipment. You need to know how to use it properly.

There is no substitute for hands-on experience. You can watch someone work as an experienced operator for days. They make it look easy because they have been doing it for a long time and have many years of experience behind them. Why would somebody want to burden themselves with making a huge monthly payment before they have the work to back it up? On the other hand, you need to have what is referred to as balance. It doesn’t matter how fast you can sell orders, if you can’t get them processed in time. What further complicates things is that so many of our Indianapolis screen printing and embroidery clientele have requirements that are extremely time sensitive. We like to have at least two weeks to process an order but often that is just not realistic. For example, a lot of people don’t even call us until five days before they actually need them. At this point, we’re scrambling in order to get them done in time.

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Communication Is Imperative In Business

We consider ourselves to be a leader in a very competitive marketplace composed of many other Indianapolis screen printing companies. Let’s just take it for granted that we’re not the only ones that can give you a good finished product. You would assume that most of our competitors can do that as well, but it’s the little things that set us apart from the rest of the Indianapolis T-shirt printing crowd. For example, how many times have you called one of our competitors and all you got is a voice mail? We make every possible effort to physically answer our phones when their potential customer is trying to contact us. We actually encourage the potential buyer to give us a call as it has been our experience that there is a lot to be gained by clear and concise audible communication in addition to just exchanging e-mails back and forth. E-mails certainly do have their place as they are an excellent way of keeping track of what was discussed as well as agreed upon however, there is no substitute for simply talking things out. There are many t-shirt printing choices. The more we can find out about you, as well as any limitations or restrictions that you might be dealing with, the better chance we have coming up with good suggestions and a practical plan of action that will lend itself to a scenario where you are going to be as comfortable using us on all your custom t-shirt printing and embroidery, as well as digital T-shirt printing as we are providing this service for you.

There is no substitute for peace of mind and we want to instill upon you a strong confidence that you’re going to be receiving your finished product that was not only processed with excellence, but received in a timely manner. It’s been our experience that although many of the quote requests we receive share quite a few similarities, but they are also at the same time unique unto themselves. This is because every piece of artwork is different, but there are many different criteria which we take in to consideration when trying to put together a quote. The very nature of screen printing mandates that you have the exact same set up in order to print tee shirt as you would for 100 pieces, as well as the same cleanup involved. Therefore the higher the quantity to lower the cost for the running charge. Thing that we take into consideration is a large role when putting together a bid is the amount of colors involved. The type of apparel that you are wanting to use also comes into play. I can’t tell you how many times that someone has called us up and inquired how much are our shirts? That’s similar to someone calling up a car dealer and asking them how much are their cars? The answer to that question is it’s all relative to what type of automobile you are looking for. They all have four wheels and get you down the road, but yet there is a significant difference in pricing between one car and another. Please give us a call the next time you find yourself in the market for an Indianapolis digital T-shirt printing company that also caters to custom embroidery. We will do everything we can to not only earn your business, but make you a repeat customer.

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Starting an Indianapolis screen printing company

Trying to establish a successful Indianapolis screen printing company is not an easy thing to accomplish. It is a process and does not happen overnight. It often takes many years of hard work to establish a good reputation and on the flip side of that, it only takes a few bad customer experiences to ruin it. It’s just human nature that people tend to remember going out to a restaurant where they might have been to numerous times before and having great experience, and then out of nowhere they just happened to get some bad service due to some unforeseen circumstances and that’s the one experience it seems to stick out in their mind.

There are so many separate components when it comes to setting yourself apart from all the other numerous Indianapolis screen printing competitors in our industry. The first and probably the most important component would be great customer service. There are many different options when trying to determine the best and most cost-effective way to apply a piece of artwork to a custom T-shirt. We believe that knowledge is power and we go the extra mile and trying to educate the people on all their different alternatives. After that, they can determine which is going to be the most practical based on what they’re looking for as well as whatever it is they are trying to accomplish. We would rather share our ideas and have them tell us that it is not going to be a good fit for them than to not educate them on all of the different possibilities. It’s not that one way is necessarily going to be right or wrong, it’s just relative to how much money they’re looking to spend as well as what kind of quality they are looking for.

We like to go the extra mile and invite them into our office in order that they can actually pick up and feel the garment itself. We have thousands of different types of apparel on our website and all of them seem to look good in the picture. There is no substitute for actually trying it on in order to make sure that it not only is going to fit correctly and that you are going to be well satisfied with whatever we end up providing for you well before the order is completed. It’s our goal to take all the guesswork out of the equation. It’s our mission to try and creative a scenario where you are going to be just as confident in our ability to provide you with a superior custom embroidery product as we are providing it for you. We get the overwhelming majority of our Indianapolis embroidery customers off of great referrals as well as repeat orders.

Our company has access to the very best equipment that our industry currently has to offer such as the ability to cater to your T-shirt printing choices. Because technology is changing so quickly, what was considered to be almost impossible six or seven years ago is now considered to be an easy application. Digital printing is no exception to this. One of the most impressive advantages to using this piece of equipment is that it doesn’t matter how many colors the image is composed of. It also doesn’t matter if it’s going to be a large run or a short run. It does away with all the set up and cleanup that a normal screen printing application would require.

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Offering A Partial Sponsorship to Our Customers

Trying to determine what college you want to attend can be overwhelming, as well extremely difficult. Most kids are spending hundreds of thousands of dollars of their parents hard-earned money. They are trying to navigate through many different things to consider like how far away from home do they want to be. They might want one of the relatively close colleges where they can drive home on the weekends in order to do a few loads of laundry or get some home cooked meals while still experiencing a sense of independence. On the other hand, they might literally want to move across the country to start their quest for obtaining higher education and start a new life. Either way is a huge responsibility and a lot to figure out. After all, what 18-year-old has enough of life experience to realize what he wants to do as far as a career is concerned?

I can remember being a kid back in high school and my biggest problem in life was figuring out what I was going to do that afternoon and who I was going to do it with. Then all of a sudden high school was over and life got very complicated. Our Indianapolis T-shirt printing company has a genuine heart for young people. We noticed that they tend to share a common denominator – they are full of what seems to be endless energy and enthusiasm, but yet they are lacking experience as well as direction. They also have great ideas when it comes to fund raising but have a very limited amount of resources to use. We would like to suggest that they consider trying to sell custom T-shirts as a way to generate funds. There are many Indianapolis t-shirt printing choices. Our embroidery company has a real passion for networking in addition to creative marketing. We have been known to get involved as a partial sponsors and teaming up with college students. It has been our experience that when working collectively in the right capacity we can take each other places that we could in no way get to on our own.

Unlike most of the digital T-shirt printing companies out there, we have a very different approach to doing business. We often initiate a gesture of giving and quite often it comes back tenfold. Why don’t you pick up the phone and give us a call the next time you’re looking for custom screen printing. Unlike most of our competitors you will be able to actually talk to a real person. At that point you can convey to us what it is that you’re trying to accomplish as well as be able to elaborate on any so-called challenges that you might be incurring. The more we know about your situation, the better chance we have of coming up with reasonable and practical solutions to any obstacles that you might have to overcome. We pride ourselves in the ability to not only give you a great finished product on time, but just as important is the ability to create a scenario that is equally good for everyone involved. After everything is said and done, you will be as glad that you chose to do business with us as we are providing you with what you need.

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Having a Superior Digitizer For Your Embroidery

We consider ourselves to be a leader as a Indianapolis screen printing company as well as custom embroidery. One of the things that sets us apart from the rest of the crowd is our ability to not only do the simple one color images, but also be able to take on the jobs that are too challenging for the rest of our competitors. It all starts with a great digitizer. He is the guy that creates the software that tells the machine what to do. The software program that he writes is similar to a GPS but instead of giving you directions on where to drive your car, you tell the equipment and it tells the needle what direction to go. There is a big difference between one person’s work and another and there is a lot more to it than just owning state of the art equipment. A superior digitizer has the ability to trick the eye by creating the illusion of depth. He or she is able to take a flat looking piece of art and cause it to jump off the background of the T-shirt and appear to be three-dimensional. It normally takes years of hands on experience in order to get this efficient at it. A guy I use to do this is the best I’ve ever seen. Just like anyone who is great at whatever it is they do, he has the ability to take something very difficult and make it appear to look so effortless and easy.

Custom screen printing as well as embroidery technology has drastically changed repeatedly over the last 10 years. It seems like every year when we attend trade shows we see something that we hadn’t ever seen before. What was considered to be state of the art just a few years ago is now considered to be almost obsolete, compared to what’s on the horizon. This equipment is extremely expensive and just like a car, it starts to devalue as soon as you drive it off the dealership lot. Most of the devaluation takes place over the first three or four years and then it gradually starts to slow down and taper off. This is why I would never recommend to anyone who was entertaining the thought of breaking into the Indianapolis T-shirt printing industry to go out and buy a brand new piece of equipment. So many people get the cart before the horse by taking on a huge overhead before they establish a clientele.

I have always been of the opinion that sales and marketing are the two most important components of any new business. You could be the best at whatever it is that you do for a living, but if you can’t sell it, you’re probably going to be out of business soon.

We get the bulk of our clientele two different ways. The first way is repeat. The same person who orders some digital T-shirt printing now probably needs more in three or four months when the season starts to change over from cold to hot weather. The second way is by good referrals. It’s very important to us that we are able to get that initial job. Once we get that opportunity to bid on your custom t-shirts then we will try to process it with excellence as well as deliver it on time. In other words we try to bend over backwards in order to impress you and in that way you will remember to think of us the next time you need some more. We feel that if we did our job correctly in the repeat orders along with the referrals they will probably just take care of themselves. Please consider us for all your Indianapolis t-shirt printing choices.

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Ordering your screen printing in time

I would just like to reach out to all our Indianapolis t-shirt printing customers. We normally have a two week turnaround after receiving the down payment. It would make a lot of sense to order your custom embroidery now and stay ahead of the crowd. For years now we have set the standard when it comes to Indianapolis T-shirt printing companies. One of the ways we have done this is by treating every order with the same respect and attention to detail regardless of how many pieces it is. It has been our approach to always be faithful in the little things and to expect larger orders and referrals to come as a result. You might only be needing 12 screen printed items, but the fact that we delivered your order on time and it was processed with excellence, we hope that you would turn us on to your friends who might be in need of our services in the future.

We follow a strict system of checks and balances that we have developed over years of experience that helps to ensure that there are no unexpected surprises when it comes to picking up your finished goods. We are firm believers that if you do not have time to do the job correctly, then how would you ever find the time to do it over again?

We get the majority of our Indianapolis digital T-shirt printing customers two different ways. The first way is by repeat. The same organization who used our services four months ago for short-sleeved items will probably need long sleeve apparel when the weather starts to cool off in the fall. We get very busy every time the season changes. It’s so much easier to deal with the repeat customer because everything has already been established. It’s just a matter of pulling the films from our library so that we can reuse them. At that point we have already established trust and confidence in our ability to get your job done correctly and on time and we already have established a good relationship where we are comfortable with one another. All you have to do is call us up and say that you need more of the same thing we did last time. The second way we get the majority of our overall business is by referral. We always try to work it out where you were as comfortable dealing with us as we were providing our services for you and if we did our job the right way then the repeat orders along with the good referrals will normally just take care of themselves.

Give us a call in order that we can help you with all your custom embroidery and custom screen printing as well as digital requirements.

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How To Be The Best Screen Printer in Town

When it comes to Indianapolis T-shirt printing, we have set the bar exceedingly high well above our competitors. Many years of experience as taught us that there are many ways of doing things but some ways are much more prudent and will lend itself to a much better finished product than others. Our system of checks and balances sets the gold standard when it comes to delivering an excellent product in full and completed on time.

We are well aware of the fact that we are not the only Indianapolis screen printing company option. Here are a couple reasons why you should consider giving us a call before making up your mind who you want to work with. The main reason is that we actually answer our phones with a live person when you call us. The only time you’ll get a voice mail is in the event that we happen to already be currently talking to another potential customer and if that is the case, then we encourage you to leave a message and we will call you back just as soon as we complete the call that we are on. The majority of the other Indianapolis T-shirt printing company’s seem to have gone the direction of a voice mail which forces you to leave a message and hoping that someone will get back with you in a timely manner. That could potentially be a problem if you happen to be calling on a Friday afternoon and nobody is coming back into the office until Monday morning. That means almost 3 days have been wasted and that can really be a problem in the event that you are wanting to acquire some digital T-shirt printing or custom embroidery for a time sensitive event.

We get the overwhelming amount of our workload from the repeat customer. We also get very busy every time the season changes. The same person who called us around Christmas time to do some custom embroidery for some jackets is likely to be calling us again in March for short sleeve apparel. It’s been our experience that is so much easier to deal with a person whom we dealt with prior because the re-pore has already been established. We’re already comfortable with each other and our ability to deliver their order in full and on time has already been established. We also keep a record of exactly what we did last time regarding their logo so we can pull it and reuse it over again with no additional setup charges.

We have the very finest equipment that our industry has to offer including digital T-shirt printing equipment which lends itself to a very viable option when it comes to producing short runs that are composed of many different colors. It also is the best option if you’re looking to reproduce a photograph.

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Great Customer Service Is Our Business

Someone once said that experience is the best teacher. I think that person was a fool. 56 years of life experience has taught me that I would much rather learn from someone else in order to avoid making those same mistakes on my own. Many times mistakes can be very unforgiving especially in business. We have always been of the opinion that if you don’t have time to do the job correctly the first time around. then how in the world are you going to find the time to do it completely over again?

We have a regimented way of doing things that helps to make sure that you’re going to be completely satisfied way before it comes time that you are going to pick up your completed order of custom screen printing and embroidery. That is not a good time to ask you if you like them or not. Our normal protocol is to start the production process by providing you a virtual rendering of your image or logo in order to make sure that everything is spelled exactly the way it should be and laid out for precisely the way you want it to appear on the finished product. Although a virtual example does not necessarily lend itself to an accurate representation of color, it does however give you a pretty good idea of what to expect. When it comes to custom embroidery, we do the exact same thing and then take the extra step to provide a completed sew out for you to inspect before we ever start to apply it to any wearable items. Although these extra steps take time, it definitely keeps problems down to a minimum. We have found that nobody is perfect and any Indianapolis T-shirt printing company can make a mistake. However, the difference between one and another is simply the way they choose to handle it. We’re strong believers that an ounce of prevention is worth a pound of cure. We live and die on the repeat customer as well as the excellent referral so it is extremely important to us that when everything is said and done, that we were able to create a scenario where you were as comfortable acquiring your wearable apparel from us as we work providing it for you.

If we did our job correctly than those great referrals as well as the repeat orders will simply take care of it self. Every time the season changes we have a tendency to hear back from the same people we dealt with 3 to 4 months ago except they’re changing from long sleeve garments to short sleeve or vice versa. We never had a desire to be the largest Indianapolis T-shirt printing company in the Midwest. We just wanted to be the most user friendly and be able to put out an excellent product on time. Please give us a call the next time you’re searching for a Indianapolis T-shirt printing company website.

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Having Good Direction In Life

I have had the pleasure of working with lots of young salespeople that were trying to break into the custom screen printing industry. Many of them have had great potential but more than not lacked definitive direction. I am a big believer that you need to do your part as far as putting in an honest effort in working as hard as you potentially can, but although a good work ethic is very honorable, it doesn’t pay the bills. At the end of the month, when your landlord comes knocking on your door, all he wants is the rent paid on time. He does not care one bit how hard you applied yourself.

That brings me to the point that I’m trying to make which is that there is no substitute for good direction. It doesn’t matter how fast you can run if you’re running North when you should be running South. I’ve been in many sales seminars which teach individuals what to say but what they seem to forget is the advantages of just being a great listener. More than not, most people would rather talk about themselves than listen to you talk about whatever it is that you have to say. This doesn’t mean that you should keep your mouth shut for the entire interview, but it simply means that if you’re trying to win over the guy sitting across the desk, then you should listen intently to what he has to say. Your best sales people sell very softly leading as well as initiating the right questions. For example, have you called other Indianapolis T-shirt printing companies yet or are we the first? If you’re just starting out getting your quotes then we would recommend that you call not just us but 2 to 3 others in order to get a few competitive quotes. Just do a search for Indianapolis digital T-shirt printing companies and see who pops up? After all, how would you be certain that you’re going to get the best possible deal that you can if you don’t have anything else to compare it to? If we happen to be the best overall value, then we would recommend you give us a try. But if we are not, then we appreciate the fact that we were even considered. Although we might not be working together on this particular project, we would definitely want to be considered for future screen printing applications as well as custom embroidery that you might be needing in the future.

It’s our mission that you’re going to be as comfortable as well as satisfied after all this runs its course as we are having been the ones to provide this service for you. We consider that to be simply good business and if we do our job correctly, then we will be working together as these projects come up in the future for many years to come. So please remember us the next time you’re in the market for Indianapolis screen printing, digital T-shirt printing as well as custom embroidery company.

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Making the Sale

I have had the pleasure of working with lots of young salespeople trying to break into the custom screen printing industry. Many of them have had great potential, but more than not, they lacked definitive direction. I am a big believer that you need to do your part as far as putting in an honest effort in working as hard as you potentially can, but although a good work ethic is very honorable, it doesn’t pay the bills. At the end of the month when you’re landlord comes knocking on your door, all he wants is the rent paid on time. He does not care one bit how hard you applied yourself.

That brings me to the point that I’m trying to make which is that there is no substitute for good direction. It doesn’t matter how fast you can run North when you should be running South. I’ve been to many sales seminars which teach individuals what to say, but what they seem to forget is the advantages of just being a great listener. More than not, most people would rather talk about themselves and listen to you talk about whatever it is that you have to say. This doesn’t mean that you should keep your mouth shut for the entire interview, but it simply means that if you’re trying to win over the guy sitting across the desk, then you should listen intently to what he has to say.

Your best sales people sell very softly leading as well as initiating the right questions. For example, have you called other Indianapolis T-shirt printing companies yet or are we the first? If you’re just starting out getting your quotes then we would recommend that you call not just us, but 2 to 3 others in order to get a few competitive quotes. Just do a search for Indianapolis digital T-shirt printing companies and see who pops up. After all, how would you be certain that you’re going to get the best possible deal that you can if you don’t have anything else to compare it to? If we happen to be the best overall value then we would recommend you give us a try. But if we are not the one, we appreciate the fact that we were even considered. Although we might not be working together on this particular project, we would definitely want to be considered for future screen printing applications as well as custom embroidery that you might be needing in the future.

It’s our mission that you’re going to be as comfortable as well as satisfied after all this runs its course as we are having been the ones to provide this service for you. We consider that to be simply good business and if we do our job correctly, then we will be working together when these projects come up in the future for many years to come. So please remember us the next time you’re in the market for Indianapolis screen printing, digital T-shirt printing as well as a custom embroidery company.

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