Okay, so today we’re going to further discuss all the different components involved that it takes to build a superior Indianapolis screen printing company.
The key is to come up with a strategy and a protocol that is going to set yourself apart from the rest of the custom embroidery and digital t-shirt and advertising specialties out there. In my last post, we touched on the importance of having balance. We touched on the fact that every part of the overall business supports the other. If there is a breakdown in any one of those single components, then everything else is going to be compromised. It doesn’t matter if you can get it out an order on time when it doesn’t look good.
You need to establish a protocol of checks and balances that will ensure a superior finished product each and every time. It’s important not to get lazy or rushed so you do not compromise on these checks and balances. There’s an old saying that reads, if you don’t have time to do the job right the first time, then how in the world are you going to find time to do it all over again? There’s a lot of wisdom in this. When we start the process of producing a digital T-shirt printing job, we always take the extra time it takes to compose a virtual example of what the job is going to look like when it’s done. This is not a true or necessarily even an accurate representation of color because each computer monitor is going to be calibrated differently, so it’s going to look inconsistent from one monitor to the next especially if you happen to be working from a phone. It is more geared towards making absolutely sure that everything is going to be spelled correctly and laid out exactly the way it is supposed to be.
We approach custom embroidery the exact same way. We then take the extra time to put together a finished sew out as long as we have enough turnaround time to do this. I say this because two weeks production time is considered to be the normal industry standard. That being said, it’s not uncommon for a potential customer to give us a call three or four days before the T-shirts are actually due. If that is the case, then there is obviously no time to take that extra step. As I mentioned earlier, each and every part is equally important starting from the very beginning when your potential customer gets on his computer in order to find an Indianapolis screen printing company that is going to be able to at least start accumulating bids. Most of the time they will try and seek out at least three other competitors in order to have some competitive quotes in order to try and figure out which one of them is going to give them the best overall return for every dollar they spend.