The Importance of Marketing for a Small Business

I think that the most important advice that I can give anybody who is trying to start up a successful Indianapolis T-shirt printing company is the fact that you need to have what is referred to as balance. This sounds so simple, but it is really very difficult, especially for someone who is starting a new business. For example, an order going in is equally important to it getting out the door on time and being processed correctly and well received by your customer. If this doesn’t happen at the same pace, then you are going to start incurring what’s known as a backlog of jobs and that is going to hold everything up, including your ability to take on new projects. On the other hand, if you’ve got the manufacturing side of the business down pat, but your sales is not generating enough work for your employees to stay busy, than you are soon going to be in the uncomfortable position of having to lay people off.

Although, every aspect of the entire process is extremely important, nothing supersedes the importance of a superior marketing campaign. You can be the very best at what you do, as well as the most experienced Indianapolis screen printing and custom embroidery company in the entire city, but you need to have customers. There’s a lot of different ways to market a digital T-shirt and screen printing company and each and every option is going to be a calculated risk. I am a big fan of low risk and high reward. There are certainly no guarantees. You’re just going to have to try different things in order to find out what are the most cost effective and advantageous ways to go about doing this. It just simply comes down to trial and error.

I can tell you what has worked for me though and hopefully it might save you some time and money. The most important part of a superior marketing campaign is to make sure that your potential buyer is able to easily find your website when he is doing a relevant search. You can go out and spend a lot of money and hire a professional to design an amazing looking site, but if no one can find it at that particular moment when he needs what it is you’re selling, then it is in my opinion going to be completely useless. On the other hand, it can be a modest application that doesn’t cost you an arm and a leg, but if everyone is able to easily find you at that important moment in time when they need what it is you are selling, then it can be extremely successful.

Let’s, for example, say they’re doing a search for digital T-shirt printing, look at that landing page and who do you see? Are you seeing your company or your competition? If it’s not you, take a look at who’s there and take the time to actually click on that particular site. Take a good look at it, as you can learn a lot from your competitors.

This entry was posted in T-Shirt Indianapolis Posts. Bookmark the permalink.

Comments are closed.