We consider ourselves to be a leader as a Indianapolis screen printing company as well as custom embroidery. One of the things that sets us apart from the rest of the crowd is our ability to not only do the simple one color images, but also be able to take on the jobs that are too challenging for the rest of our competitors. It all starts with a great digitizer. He is the guy that creates the software that tells the machine what to do. The software program that he writes is similar to a GPS but instead of giving you directions on where to drive your car, you tell the equipment and it tells the needle what direction to go. There is a big difference between one person’s work and another and there is a lot more to it than just owning state of the art equipment. A superior digitizer has the ability to trick the eye by creating the illusion of depth. He or she is able to take a flat looking piece of art and cause it to jump off the background of the T-shirt and appear to be three-dimensional. It normally takes years of hands on experience in order to get this efficient at it. A guy I use to do this is the best I’ve ever seen. Just like anyone who is great at whatever it is they do, he has the ability to take something very difficult and make it appear to look so effortless and easy.

Custom screen printing as well as embroidery technology has drastically changed repeatedly over the last 10 years. It seems like every year when we attend trade shows we see something that we hadn’t ever seen before. What was considered to be state of the art just a few years ago is now considered to be almost obsolete, compared to what’s on the horizon. This equipment is extremely expensive and just like a car, it starts to devalue as soon as you drive it off the dealership lot. Most of the devaluation takes place over the first three or four years and then it gradually starts to slow down and taper off. This is why I would never recommend to anyone who was entertaining the thought of breaking into the Indianapolis T-shirt printing industry to go out and buy a brand new piece of equipment. So many people get the cart before the horse by taking on a huge overhead before they establish a clientele.

I have always been of the opinion that sales and marketing are the two most important components of any new business. You could be the best at whatever it is that you do for a living, but if you can’t sell it, you’re probably going to be out of business soon.

We get the bulk of our clientele two different ways. The first way is repeat. The same person who orders some digital T-shirt printing now probably needs more in three or four months when the season starts to change over from cold to hot weather. The second way is by good referrals. It’s very important to us that we are able to get that initial job. Once we get that opportunity to bid on your custom t-shirts then we will try to process it with excellence as well as deliver it on time. In other words we try to bend over backwards in order to impress you and in that way you will remember to think of us the next time you need some more. We feel that if we did our job correctly in the repeat orders along with the referrals they will probably just take care of themselves. Please consider us for all your Indianapolis t-shirt printing choices.