On-Trend Performance

June 25, 2014

There have been many changes within the performance clothing industry in recent years. These changes have affected not only the construction and fabric technology, but also in fashion and style as well. Both technology and styling work together.

Athletes, and everyone else, that wear performance wear demand both function and style. There used to be limited colors available in performance wear, but that is not the case now. There are many colors and options now. For example, a neon green shirt is now available for tee shirts. Many of our customers in Indianapolis, IN are using the bright neon colors for their moisture wicking custom screen printed t shirts. These colors and style are very popular for races, for example.

Equally important to the function is the fit of a garment. Many want a loose fit t-shirt, but there are those that want the compression fit. Cyclists may want this tight fitting shirt. Both styles are available now in performance wear. Options are expanding with the addition of women-specific cuts. This reflects what’s going on in the retail market, which has a major influence on what wholesale customers want in terms of fashion. Most of our customers are aware of the many options in style, but we certainly give them options when it comes to custom screen printing and custom embroidery.

A softer feel t-shirt is also preferred. For example, the ringspun cotton is that softer feel. These types of tshirts are used in the gym to lunch meetings to casual wear. Clothing must feel and look great on multiple levels.

If you or your company or organization is looking for custom screen printing and custom embroidery in Indianapolis, IN, please give us a call or shoot us an email. We would love to talk to you about all the new advances that are available to you.